The Indian arm of Oriflame, a Swedish beauty and cosmetics company founded in 1967, selling skincare, makeup and fragrance through a catalogue and consultants on the Oriflame Success Plan · 2026 edition
Oriflame India is the Indian arm of Oriflame, a Swedish beauty company founded in 1967 that sells skincare, makeup and fragrance through a catalogue and independent consultants in around 60 countries. You earn two ways: an immediate profit of about 20 percent from selling, plus a performance discount of 3 to 21 percent based on Bonus Points (BP), with leadership bonuses, cash awards and travel at higher titles. Joining is low-cost with no compulsory stock.
The honest caveat is the one that applies to all MLM: most consultants earn little, the big earnings need a large, active group, and Oriflame itself says income is not guaranteed. This is information, not advice.
Oriflame India is the Indian operation of Oriflame, a Swedish beauty and cosmetics direct-selling company. The parent was founded in 1967 in Stockholm by brothers Jonas and Robert af Jochnick together with Bengt Hellsten, and it has grown into a global beauty brand present in around 60 countries. Rather than selling through shops, Oriflame sells skincare, makeup, fragrance, hair, wellness and personal-care products through a regularly refreshed catalogue and a network of independent consultants.
In India you can engage with Oriflame in three ways: buy as a regular customer, register as a VIP customer for personal discounts, or become an Oriflame consultant to earn from selling products and building a team. The "About" tab covers the company; the "Success Plan" tab breaks the Oriflame business plan down step by step so you can see exactly how consultants get paid.
| Brand | Oriflame (Oriflame India / Oriflame Cosmetics India) |
| Founded | 1967, Stockholm, Sweden |
| Founders | Jonas af Jochnick, Robert af Jochnick, Bengt Hellsten |
| Global footprint | Around 60 countries |
| Category | Beauty, skincare, makeup, fragrance, wellness |
| Sales model | Catalogue and independent consultants |
| Plan type | Oriflame Success Plan (Bonus Points, unlimited depth) |
Oriflame is one of the oldest and best-known names in beauty direct selling. It has focused on skincare since 1967, runs its own research and product-development facilities (including centres associated with Stockholm and Dublin), and markets a catalogue of more than a thousand products refreshed through the year. It emphasises "beauty by Sweden," natural-inspired ingredients and sustainability ranges such as Love Nature, alongside flagship lines like Giordani Gold, NovAge and The ONE. That heritage and product depth are genuine legitimacy signals, but they describe the company, not what a typical consultant earns, which is covered in the plan and disclosures below.
Oriflame sits alongside other product-based direct sellers such as Amway, Vestige and Modicare, and its close peers in India are catalogue beauty sellers. Oriflame's plan is a Bonus-Point performance-discount structure with unlimited depth, focused heavily on catalogue selling and group building, whereas the Indian players use PV/BV accumulative plans. All are registered companies with real products and the same core income reality, where most participants earn modestly and the top incomes need large, active teams.
The Oriflame Success Plan pays consultants in two core ways, tracked by Bonus Points. First, immediate profit: you buy at the consultant price and sell at the catalogue price, keeping about 20 percent. Second, a performance discount (Trade Discount and Incentive) of 3 to 21 percent, calculated each catalogue period on the Bonus Points from your own and your personal group's sales. Build and develop 21 percent groups and you climb from Consultant to Manager and Director titles, unlocking leadership bonuses, one-time cash awards and travel. Here is the Oriflame business plan, piece by piece.
| Income | Rate | How it works |
|---|---|---|
| Immediate profit | ~20% | Buy at consultant price, sell at catalogue price |
| Performance discount | 3% to 21% | Monthly, on your and your group's Bonus Points |
| Oriflame Bonus | 4% | On your 1st-generation 21% groups (Director level) |
| Gold / Sapphire / Diamond bonus | 1% / 0.5% / 0.25% | On deeper generations of 21% groups |
| Cash Awards | One-time | At each Director title and above (grows with rank) |
| Car, travel & conferences | Varies | Recognition incentives at higher titles |
Your and your personal group's Bonus Points each catalogue period set your discount level:
| Bonus Points (BP) | Performance discount |
|---|---|
| 0 to 199 | 0% |
| 200 to 599 | 3% |
| 600 to 1,199 | 6% |
| 1,200 to 2,399 | 9% |
| 2,400 to 3,999 | 12% |
| 4,000 to 6,599 | 15% |
| 6,600 to 9,999 | 18% |
| 10,000 and above | 21% |
Bonus Points are fixed per product so the effort to reach a level stays consistent over time; Business Volume (BV), based on catalogue price and taxes, is what your income is actually calculated on. In the official plan, 1 Bonus Point is counted as roughly Rs 34 of Business Volume (BV), the value your income is calculated on; the BV to BP ratio can be revised by Oriflame.
| Title | Roughly what it takes |
|---|---|
| Consultant | 0% to 9% performance discount |
| Manager | 12% to 18% discount level |
| Senior Manager | A 21% group, plus a strong personal group |
| Director | Develop a 21% group; first Cash Award |
| Gold / Sapphire / Diamond Director | Multiple direct 21% groups (3, 4, 6+) |
| Executive to President Director | Many 21% groups; top cash awards, car, travel |
Beauty and personal care, sold by catalogue. Oriflame India lists more than a thousand products across skincare, makeup, fragrance, hair care, bath and body, wellness and accessories, including well-known ranges such as Giordani Gold, NovAge, The ONE, Milk and Honey Gold, Duologi and the natural-inspired Love Nature line. Prices are mid-market, with many products discounted from MRP in each catalogue, and consultants and VIP customers get an extra discount. Products are backed by Oriflame's own research and formulation, and are ordered through the catalogue and website rather than shops. The product side is genuine and well-regarded; just judge the opportunity on the income reality, not the products alone.
This block replaces a customer-reviews section. We do not publish invented reviews or a single star score. The points below are drawn from Oriflame's own Success Plan and public information.
Is it legitimate? As a company, yes. Oriflame is a real, long-established global beauty business founded in 1967, operating in around 60 countries, with its own research, product development and a large catalogue. Joining as a consultant is low-cost with no compulsory inventory, and you can participate simply as a customer. These features clearly separate it from anonymous deposit or token schemes.
What about the income? Oriflame runs a multi-level Success Plan, and as across the MLM industry the large majority of consultants earn modest amounts, with earnings concentrated among a small number at the top who build large groups. Oriflame's own plan states that income examples are for illustration only and that it does not guarantee earnings, actual results depending on each consultant's skill, effort and time. Treat any income figure or title as a best case and rely on the official income disclosure rather than a recruiter's projection.
India context. Oriflame operates in India as a direct seller under the Consumer Protection (Direct Selling) Rules, 2021, which require genuine products, disclosures and buy-back provisions and prohibit pyramid and money-circulation schemes. Direct selling is legal in India when income comes mainly from real product sales rather than enrolment, which is the test regulators apply across the sector.
MLMCompanyHub is not a regulator and makes no legal determination about Oriflame. This page summarises Oriflame's published Success Plan and public information so you can verify each point. Percentages, Bonus Point thresholds and title requirements are revised periodically and can vary by market, so always check the current official Oriflame India Success Plan and income disclosure before joining.
Oriflame India is the Indian operation of Oriflame, a Swedish beauty and cosmetics direct-selling (MLM) company founded in 1967 by Jonas and Robert af Jochnick and Bengt Hellsten. It sells skincare, makeup, fragrance, hair, wellness and personal-care products through a catalogue and independent consultants, operating in around 60 countries. In India you can buy as a customer, save as a VIP customer, or join as a consultant to earn under the Oriflame Success Plan.
Two core ways. Immediate profit: buy at the consultant price and sell at the catalogue price for about 20 percent. Performance discount: 3 to 21 percent paid monthly on the Bonus Points from you and your personal group. As you develop consultants into 21 percent groups you also earn leadership bonuses (a 4 percent Oriflame Bonus and smaller Gold, Sapphire and Diamond bonuses on deeper generations), plus one-time cash awards, car and travel incentives at Director titles and above.
It is Oriflame's compensation plan, built on two values: Business Volume (BV), used to calculate income, and Bonus Points (BP), a fixed value per product. Your and your group's Bonus Points each catalogue period set your performance-discount level on a slab from 0 percent (0 to 199 BP) up to 21 percent (10,000+ BP). Consultants who reach 21 percent and develop other 21 percent groups advance through Manager and Director titles, earning bigger bonuses, cash awards and incentives. Oriflame states income examples are illustrative and does not guarantee earnings.
Bonus Points (BP) are a fixed value assigned to each Oriflame product based on its price; higher-priced products carry more BP. The BP from your personal sales and personal group are added up each catalogue period, and the total sets your performance-discount level. Business Volume (BV) is the amount, based on catalogue price, taxes and other charges, on which your income is actually calculated. BP stays fixed over time so the effort to reach a level is consistent, while BV can change with prices.
Oriflame is a real, long-established global beauty company (founded 1967, around 60 countries, with its own research and product development), and joining is low-cost with no compulsory inventory, so it is not an anonymous scheme. As with all MLM, income is variable, the higher earnings need a large active group, and most consultants earn modest amounts; Oriflame itself states earnings are not guaranteed. MLMCompanyHub makes no legal determination and presents the facts.
More than a thousand beauty and wellness products across skincare, makeup, fragrance, hair care, bath and body, wellness and accessories, including ranges such as Giordani Gold, NovAge, The ONE, Milk and Honey Gold, Duologi and the natural-inspired Love Nature line. Prices are mid-market, with many products discounted from MRP in the catalogue and an extra discount for consultants and VIP customers. Products are backed by Oriflame's own research and ordered through the catalogue and website.
You register as an Oriflame consultant online or through an existing consultant, usually for a small joining fee and with no large compulsory stock purchase. You then buy at consultant price to use and sell, earning immediate profit and, once you generate enough Bonus Points, a performance discount. You can also join simply as a VIP customer for personal discounts. Confirm current joining fees, catalogue terms and the official income disclosure on the Oriflame India website.
Pramendraa Singh researches and analyses direct-selling and network-marketing companies for MLMCompanyHub. He writes business-plan and compensation-plan breakdowns, company profiles, and product and industry research, with a focus on well-researched, unbiased, easy-to-understand content that helps readers and entrepreneurs understand how MLM companies and their pay plans actually work.