A Ludhiana-based Indian direct-selling company started in 2000 by Dr. A. K. Gupta, known as Altos India for its 250-plus Ayurvedic and FMCG products and a business-volume matching plan · 2026 edition
Altos Enterprises is a Ludhiana-based Indian direct-selling company started in 2000 by Dr. A. K. Gupta, widely known as Altos India. It sells 250-plus Ayurvedic, personal-care and FMCG products, most made at its own GMP unit, and is an IDSA member. You join free, buy at a distributor price and sell at MRP, earn a repurchase commission of 5 to 15 percent, and build two team legs to earn BV matching income and a rank-based royalty.
Two honest caveats: as with all MLM, most distributors earn little and the big monthly royalty figures need large, balanced teams; and some third-party promotion makes exaggerated disease-cure claims that are not medical facts. This is information, not advice.
Altos Enterprises is an Indian direct-selling company, widely known as Altos India. It was started in 2000 in Ludhiana, Punjab, by Dr. A. K. Gupta, a doctor who had been in the pharmaceutical and herbal-cosmetics business since 1981. Altos began with just seven products and has grown to more than 250, spanning health care, personal care, hair care, FMCG, home care, agriculture and cosmetics. Most of its products are made in-house at its GMP-certified unit, Abhisheik Pharmaceuticals.
Rather than selling in shops, Altos distributes through independent distributors, sometimes called Altos consultants. Distributors buy products at a discounted distributor price, sell at MRP for a margin, and can build a team to earn matching income and royalty. The "About" tab covers the company and its scale; the "Business plan" tab breaks the Altos business plan down income by income.
| Legal name | Altos Enterprises (Private) Limited |
| Also known as | Altos India, Altos |
| Started | 2000, Ludhiana, Punjab |
| Founder / Director | Dr. A. K. Gupta |
| Manufacturing | Abhisheik Pharmaceuticals (GMP) |
| Products | 250+ across 8+ categories |
| Plan type | Binary, business-volume matching |
Altos is a long-established, registered Indian direct seller. Incorporated under the Companies Act and headquartered in Ludhiana, it has been a member of the Indian Direct Selling Association (IDSA) since 2003, holds ISO 9001 certification, and manufactures most of its products at its own GMP-certified unit. Over two decades it has expanded its range from seven products to more than 250 and built a wide network of distributor centres across India. The company has also been recognised with a "Pride of Country" service award.
That in-house manufacturing, IDSA membership and long history are meaningful legitimacy signals, but they describe the company, not the typical distributor's earnings, which the plan and disclosures below address honestly. One note on sources: a few third-party listings give different founding years or a different city, and some make strong product claims. We have used Altos's own information for the core facts and flag the exaggerated claims in the disclosures.
Altos sits alongside other Indian Ayurvedic and FMCG direct sellers such as Vestige, RCM and IMC. Its distinctive features are the pharmaceutical roots of its founder, its own GMP manufacturing, and a binary business-volume matching plan. All are registered companies with real products and the same income reality, where most participants earn modestly and the top incomes need large, active networks.
The Altos business plan is a binary, business-volume (BV) matching plan. You buy products at a distributor price (DP) that is below MRP and sell at MRP for a retail profit, and you earn a repurchase commission on your own purchases. You then build two team legs, and you earn matching income when the business volume of both legs matches, moving up ranks that unlock a monthly royalty. Commissions are calculated on the current month's business volume and paid by cheque or bank transfer. Here is the Altos income plan, part by part.
| Income | Rate | How it works |
|---|---|---|
| Retail profit | up to ~25% | Buy at DP, sell at MRP |
| Repurchase commission | 5% / 10% / 15% | On own purchase (Rs 100-499 / 500-999 / 1000+) |
| Cumulative bonus | up to 15% | On accumulated business volume |
| Matching income | By rank | On matched BV of both legs |
| Royalty | Star rank and up | Monthly royalty, rising with rank |
| Leadership royalty | Top ranks | Extra pool for the highest ranks |
You advance by matching the business volume of your two legs. Higher matched BV means a higher rank and a larger income:
| Rank | Matched BV (both legs) |
|---|---|
| Supervisor | 2,500 BV |
| Champion | 5,000 BV |
| Manager | 10,000 BV |
| Executive | 25,000 BV |
| Chief Executive | 50,000 BV |
Above Chief Executive, Altos material describes further royalty ranks (Star, Silver, Gold, Ruby, Diamond and higher) with rising monthly royalty. Exact BV thresholds and payout figures are set by the current official plan and change over time.
Altos sells more than 250 products, most made in-house. The range spans eight or more categories under the Altos and associated brands (including Abhisheik Pharmaceuticals and Zordan). Here are the main categories:
| Category | What it covers |
|---|---|
| Health care | Ayurvedic supplements, capsules, syrups |
| Personal & hair care | Skin, hair and grooming products |
| FMCG & home care | Everyday household and cleaning goods |
| Agriculture aid | Farm and crop-care products |
| Deo, perfume & beauty | Deodorants, perfumes, Aroma natural beauty |
Most products are manufactured at the company's own GMP-certified unit and sold to distributors at a distributor price below MRP, and it is that turnover that drives the plan above. The product side is genuine and largely self-manufactured; just judge the opportunity on the income reality, and treat any health or disease claim as marketing, not medical advice.
This block replaces a customer-reviews section. We do not publish invented reviews or a single star score. The points below are drawn from Altos's own business plan and public information.
Is it legitimate? As a company, yes. Altos Enterprises is a real, long-running Indian company, incorporated under the Companies Act and based in Ludhiana, that manufactures most of its own products at a GMP-certified unit, holds ISO 9001 certification, has been an IDSA member since 2003, and offers free registration. These features clearly separate it from anonymous deposit or token schemes.
What about the income? Altos runs a binary, business-volume matching plan, and as across the MLM industry the large majority of distributors earn modest amounts, with earnings concentrated at the top. The high monthly royalty figures shown for senior ranks require very large, balanced business volume on both legs, which few achieve. Rely on the official plan and any income disclosure rather than a recruiter's projection.
A firm caution on health claims. Some third-party Altos promotional material claims the products cure or treat serious diseases such as cancer, diabetes or asthma. Those claims are not established medical facts and should not be relied on. No dietary supplement is a substitute for medical treatment, and you should consult a qualified doctor for any health condition. Treat all product benefit statements as marketing.
India context. Altos operates under the Consumer Protection (Direct Selling) Rules, 2021, which require genuine products, disclosures and buy-back provisions and prohibit pyramid and money-circulation schemes. Direct selling is legal in India when income comes mainly from real product sales rather than enrolment, which is the test regulators apply across the sector.
MLMCompanyHub is not a regulator and makes no legal determination about Altos. This page summarises Altos's published business plan and public information so you can verify each point. Ranks, BV thresholds, commission rates and prices are revised periodically, so always check the current official Altos India plan and price list before joining.
Altos Enterprises (also called Altos India) is an Indian direct-selling company based in Ludhiana, Punjab. It was started in 2000 by Dr. A. K. Gupta with seven products and now sells more than 250 products across health care, personal care, hair care, FMCG, home care, agriculture aid, deodorants and perfumes, and natural beauty. Most are made at its own GMP-certified unit, Abhisheik Pharmaceuticals. Altos is an IDSA member, and its products are sold through independent distributors who earn a retail margin plus team commissions under a business-volume matching plan.
Altos is a registered Indian company: incorporated under the Companies Act, an IDSA member since 2003, ISO 9001 certified, and it manufactures most of its own products at a GMP-certified unit, with free registration, so it is not an anonymous scheme. Two cautions apply: as with all MLM, most distributors earn little and big incomes need large, balanced teams; and some third-party promotion makes exaggerated disease-cure claims that are not medical facts and should be ignored. MLMCompanyHub makes no legal determination.
It is a binary, business-volume (BV) matching plan. You buy products at a distributor price and sell at MRP for a retail profit, and earn a repurchase commission on your own purchases (about 5 percent up to Rs 499, 10 percent up to Rs 999 and 15 percent above Rs 1000). You build two team legs and earn matching income when the business volume of both legs matches, moving up ranks such as Supervisor (2500 BV matched), Champion, Manager, Executive and Chief Executive (50,000 BV matched). Higher ranks unlock a monthly royalty, paid by cheque or bank transfer.
Altos sells more than 250 products across eight or more categories: health care and Ayurvedic supplements, personal care, hair care, FMCG, home care, agriculture aid, deodorants and perfumes, and Aroma natural beauty. Most are made in-house at its GMP-certified unit, Abhisheik Pharmaceuticals, and sold to distributors at a distributor price below MRP. Product benefit claims should be treated as marketing, not medical advice, and you should consult a qualified professional for any health condition.
Altos advertises a retail profit plus repurchase commission, cumulative bonus, matching income and a rank-based monthly royalty that rises steeply at the top ranks, but those figures are best cases that need large, balanced two-leg business volume. In practice most distributors earn modest amounts and many do not profit after their own purchases, with earnings concentrated at the top. Treat any income chart or monthly-royalty figure as a ceiling, not a promise, and read the official plan before joining.
Altos Enterprises was founded by Dr. A. K. Gupta, a doctor who had been in the pharmaceutical and herbal-cosmetics business since 1981 and started Altos in Ludhiana in 2000 with seven products. He is described as the company's founder and director, and the wider Altos group includes its manufacturing associate Abhisheik Pharmaceuticals.
You register free as an Altos distributor or consultant through an existing distributor or the company, submitting basic ID and address proof. There is no joining fee, and in practice new distributors start with a small product purchase (often around Rs 1000). You then retail products and can build a team to earn matching income and royalty. Confirm current registration, distributor price, plan and product details on the official Altos India site.
Pramendraa Singh researches and analyses direct-selling and network-marketing companies for MLMCompanyHub. He writes business-plan and compensation-plan breakdowns, company profiles, and product and industry research, with a focus on well-researched, unbiased, easy-to-understand content that helps readers and entrepreneurs understand how MLM companies and their pay plans actually work.