International Marketing Corporation (IMC) is a Ludhiana-based Indian Ayurvedic direct-selling company founded in 2007, running an accumulative business-volume plan for its Business Associates · 2026 edition
IMC Business is the direct-selling arm of International Marketing Corporation, a registered Ludhiana company founded in 2007 and, by its own account, the first Indian direct seller of Ayurvedic products (IDSA and FICCI member, ~350 products). You join as a Business Associate with zero investment and earn by selling products and building a team under an accumulative Business Volume (BV) plan: your level rises from 10 percent to 35 percent as your accumulated PGBV grows, and it never drops.
The honest caveat is the one that applies to all MLM: most associates earn little after costs, the higher levels and funds need large team volume, and Ayurvedic health claims are marketing, not medical advice. This is information, not advice.
IMC Business is the direct-selling business of International Marketing Corporation Private Limited (IMC), an Indian Ayurvedic company. It was founded in 2007 in Ludhiana, Punjab by Dr. Ashok Bhatia (Founder and Chairman) and Mr. Satyan Bhatia (Managing Director), and describes itself as the first Indian direct-selling company to deal in Ayurvedic products. IMC sells around 350 products across health, personal care, home care, food and agriculture, and is a member of the Indian Direct Selling Association (IDSA) and FICCI.
Rather than selling through shops, IMC distributes its products through independent distributors it calls Business Associates. Associates join with zero investment and earn from selling products and from building a team, all measured in Business Volume (BV). The "About" tab covers the company and its scale; the "Business plan" tab breaks the IMC business plan down level by level. The name IMC stands for International Marketing Corporation, and the company also uses the playful expansion "Incredible Magic of Conviction."
| Legal name | International Marketing Corporation Pvt. Ltd. |
| Founded | 2007, Ludhiana, Punjab |
| Founders | Dr. Ashok Bhatia, Satyan Bhatia |
| Head office | Bharat Nagar Chowk, Ludhiana, Punjab 141001 |
| Industry bodies | Member, IDSA and FICCI |
| Products | ~350, Ayurvedic and herbal (GMP-certified) |
| Manufacturing | International Herbal Corporation (IHC) |
| Plan type | Accumulative Business Volume (BV) plan |
IMC has grown from 18 products in 2007 into a broad Ayurvedic direct seller. Founded on a "Swadeshi" and Ayurveda theme, it now lists around 350 products, runs its own GMP and WHO-GMP certified manufacturing through International Herbal Corporation, and operates a national network of Business Associates and outlets, along with district and tehsil distributor roles. It positions itself as a home-grown Indian company promoting Ayurveda and self-reliance, and is a member of IDSA and FICCI.
That registration, membership and in-house manufacturing are meaningful legitimacy signals, but they describe the company, not the typical associate's earnings, which the plan and disclosures below address honestly.
IMC sits alongside other Indian and India-active product direct sellers such as Vestige, Modicare and DXN. Like Vestige and DXN it uses an accumulative point/volume plan where your level never resets, and like them its focus is health and Ayurvedic or herbal products. All are registered companies with real products and the same income reality, where most participants earn modestly and the top incomes need large, active teams.
The IMC business plan is accumulative and runs on Business Volume (BV). Every product has a BV, roughly 40 to 50 percent of the associate price (as a rule of thumb, about 1 BV per Rs 2.5 to 3.5 of purchase). Your personal and team purchases add up into your Personal Group Business Volume (PGBV), and as that accumulates, your performance level rises. Because it accumulates, your level never falls back. You then earn that level percentage on monthly BV, a difference income on your team, and, at higher ranks, leadership bonuses and funds. Here is the IMC business plan, level by level.
| Accumulated PGBV | Level | Title |
|---|---|---|
| 1,001 | 10% | Star 1 |
| 7,501 | 20% | Star 2 |
| 25,001 | 25% | Star 3 |
| 75,001 | 30% | Star 4 |
| 1,50,001 | 35% | Super Star |
Your performance income is your level percentage applied to your monthly BV (for example, at 35 percent, 1,000 BV of purchases returns about Rs 350). Reaching 75,001 PGBV in a single month qualifies you as a Fast Super Star.
| Income | Rate | How it works |
|---|---|---|
| Retail profit | ~40% to 50% | Difference between associate price and MRP |
| Performance income | 10% to 35% | Your level percentage on monthly BV |
| Difference income | Level gap | (Your level minus team level) x their PGBV |
| Leadership Bonus | 5% to 13% | On qualifying downlines (Super Star and above) |
| Senior Leadership Bonus | up to 10% | On deeper qualified leadership lines |
| Royal Annual Bonus | ~4.5% to 5% | Share of monthly BV sales, paid once a year |
| Funds & incentives | Varies | Travel (2%), bike, car and house funds by rank |
IMC promotes as many as 17 income types in total once all the funds are counted. Exact fund names, percentages and qualifying volumes are revised periodically in the official plan.
| Rank | Level | Roughly what it adds |
|---|---|---|
| Super Star | 35% | 1,50,001 accumulated PGBV |
| Silver Star Associate | ~38% | 1 Qualified Super Star + 30,000 PGBV; leadership 5% to 13%, travel fund |
| Gold Star Associate | ~41% | 2 Super Stars; adds bike fund |
| Higher titles to Crown President | Higher | More Super Star lines; car, house funds, top awards |
Ayurvedic and herbal products are the core. IMC started with 18 products and now lists around 350, manufactured by its GMP-certified unit International Herbal Corporation. The range spans health and nutrition (well-known items include Shri Tulsi drops, aloe vera juice, Noni and various herbal supplements), personal care, beauty care, home care, baby care, food products, and agriculture and veterinary lines. Products are sold only through IMC Business Associates and each carries a Business Volume that feeds the plan above. The product side is genuine and GMP-made; just remember to treat health claims as marketing and judge the opportunity on the income reality and the price list.
This block replaces a customer-reviews section. We do not publish invented reviews or a single star score. The points below are drawn from IMC's own business plan and public information.
Is it legitimate? As a company, yes. IMC (International Marketing Corporation Pvt. Ltd.) is a real, registered Indian company, incorporated in 2007 under the Companies Act and based in Ludhiana, a member of IDSA and FICCI, with its own GMP-certified Ayurvedic manufacturing, zero joining investment and a 10-day cooling-off period. These features clearly separate it from anonymous deposit or token schemes.
What about the income and the claims? IMC runs a multi-level accumulative plan, and as across the MLM industry the large majority of Business Associates earn modest amounts, with earnings concentrated at the top. IMC and its associates make strong Ayurvedic health claims (for example, wide-ranging benefits attributed to Tulsi); these should be treated as marketing, not medical advice, and you should consult a qualified professional for health decisions. Rely on the official plan, price list and income disclosure rather than a recruiter's projection.
India context. IMC operates under the Consumer Protection (Direct Selling) Rules, 2021, which require genuine products, disclosures, buy-back and cooling-off provisions and prohibit pyramid and money-circulation schemes. Direct selling is legal in India when income comes mainly from real product sales rather than enrolment, which is the test regulators apply across the sector.
MLMCompanyHub is not a regulator and makes no legal determination about IMC. This page summarises IMC's published business plan and public information so you can verify each point. Levels, BV requirements, fund percentages and qualifying rules are revised periodically, so always check the current official IMC business plan and price list before joining.
IMC Business is the direct-selling business of International Marketing Corporation Private Limited (IMC), an Indian company founded in 2007 in Ludhiana, Punjab by Dr. Ashok Bhatia and Satyan Bhatia. IMC describes itself as the first Indian direct-selling company to deal in Ayurvedic products and sells around 350 products. Business Associates join with zero investment and earn from selling products and building a team under an accumulative Business Volume (BV) plan. IMC is a member of IDSA and FICCI.
IMC is a real, registered Indian company (incorporated 2007, based in Ludhiana), an IDSA and FICCI member with its own GMP-certified manufacturing, zero joining investment and a 10-day cooling-off period, so it is not an anonymous scheme. As with all MLM, income is variable, the higher levels and funds need large accumulated team volume, and most associates earn little. Ayurvedic health claims should be treated as marketing, not medical advice. MLMCompanyHub makes no legal determination.
It is accumulative and based on Business Volume (BV). Each product has a BV (about 40 to 50 percent of the associate price), and your accumulated Personal and Group BV lifts your level: 1,001 BV gives 10 percent, 7,501 gives 20 percent, 25,001 gives 25 percent, 75,001 gives 30 percent and 1,50,001 gives 35 percent (Super Star), and it never drops. You earn that percentage on monthly BV, plus a difference income on your team (your level minus theirs, times their PGBV) and, at higher ranks, leadership bonuses of 5 to 13 percent and funds. You must buy 300 BV within six months to become active.
Performance levels run from 10 percent up to 35 percent (Star 1 to Super Star), based on accumulated PGBV. Above the 35 percent Super Star come associate ranks that add difference income, leadership bonus and funds: Silver Star Associate (about 38 percent, needing 1 Qualified Super Star and 30,000 PGBV), Gold Star Associate (about 41 percent, adding a bike fund), and higher titles up to Crown President and Senior Crown President Star, with a Royal Annual Bonus and car, house and travel funds. IMC promotes as many as 17 income types in total.
IMC advertises performance income up to 35 percent plus difference income, leadership bonuses and funds, but those are best-case figures that need consistent selling and a large, active accumulated team. In practice most Business Associates earn modest amounts and many do not profit after their own product purchases, with earnings concentrated at the top. Treat any income example as a ceiling, not a typical result, and read the official IMC business plan and price list before joining.
IMC sells around 350 products centred on Ayurveda and herbs, manufactured by its GMP-certified unit International Herbal Corporation. The range covers health and nutrition (such as Shri Tulsi drops, aloe vera juice, Noni and herbal supplements), personal care, home care, beauty care, baby care, food products, and agriculture and veterinary items. Products are sold only through IMC Business Associates and each carries a Business Volume used to calculate the plan's income.
You join by registering online at imcbusiness.com (or through an existing associate), with PAN and OTP verification; there is no joining investment and a 10-day cooling-off period applies. To become an Active Business Associate and earn bonuses you must purchase products worth 300 BV within six months of joining, and stay active after that. Confirm current joining, activation and price-list details on the official IMC site.
Pramendraa Singh researches and analyses direct-selling and network-marketing companies for MLMCompanyHub. He writes business-plan and compensation-plan breakdowns, company profiles, and product and industry research, with a focus on well-researched, unbiased, easy-to-understand content that helps readers and entrepreneurs understand how MLM companies and their pay plans actually work.