One of India's first direct-selling companies, launched in 1996 by Samir Kumaar Modi, with the Samir Modi Azadi Plan 2.0 paying consultants across 12 areas of income · 2026 edition
Modicare is a real, registered Indian company (Modicare Limited, part of Modi Enterprises), launched in 1996 as one of India's first direct sellers and a founding member of the Indian Direct Selling Association, so it is not an anonymous scheme. Its plan, the Samir Modi Azadi Plan 2.0, pays through product discounts, retail profit and a 7 to 16 percent performance bonus plus director and fund pools, and the plan states all incentives are paid only on the sale of products. The balanced caution is the same as for the wider MLM industry: most consultants earn modest amounts, the higher pools require sizeable team volume and director titles, and the company's own income examples are illustrative. This is information, not advice.
Modicare Limited is a direct-selling company launched in 1996 by Samir Kumaar Modi, with the stated vision of giving "Azadi" (freedom) to every Indian. It is part of Modi Enterprises, a group with more than 80 years of business heritage going back to Rai Bahadur Gujarmal Modi and K.K. Modi, and it is a founding member of the Indian Direct Selling Association. The company is headquartered in New Friends Colony, New Delhi, sells more than 365 products and 750-plus SKUs across 14 everyday categories, and reports a consultant base in the tens of lakhs. Products are sold only through Modicare consultants rather than in shops or on e-commerce, and carry a 100 percent satisfaction guarantee.
Its compensation system is the Samir Modi Azadi Plan 2.0, effective from February 2023, an accumulative plan based on Point Value (PV) and Business Volume (BV). This profile documents how that Modicare Plan, also referred to as the Modicare marketing plan or Modicare business plan, works alongside the public context, so readers can make an informed decision. Modicare also sits alongside other Modi Enterprises ventures such as the Colorbar cosmetics brand and 24Seven convenience stores.
This section documents how the Modicare Plan (the Samir Modi Azadi Plan 2.0) is presented in the company's official plan booklet, so readers can understand the mechanics. It is an accumulative marketing plan built on Point Value (PV) and Business Volume (BV), with a current India PV to BV ratio of 1:27 (so 1 PV equals 27 BV, and bonuses are paid on BV). The Modicare business plan lists 12 areas of income:
| Income area | Rate / pool | Who earns it |
|---|---|---|
| 1. Savings on consumption | up to ~30% | All consultants (self use) |
| 2. Retail profit | up to ~20% | All consultants (MRP minus consultant price) |
| 3. Accumulative performance bonus (APB) | 7% to 16% | All consultants, by accumulated PV |
| 4. Director Bonus Pool | 4% of monthly BV | Paid-as-title Directors |
| 5. Team Bonus Pool | 15% | Senior Directors and above (up to 9 generations) |
| 6. Builder Bonus Pool | 7% | Senior Director to Platinum Director |
| 7. Diamond Bonus Pool | 2% | Diamond Directors and above |
| 8. Leadership Productivity Bonus (LPB) | 17% | Senior Directors+ with a 3,600 GPV leg |
| 9. Car Fund Pool | 5% (max ~Rs 1,00,000/mo) | Senior Executive Directors and above |
| 10. Travel Fund Pool | 2% | Senior Directors and above |
| 11. Home Bonus Pool | 3% (max ~Rs 1,20,000/mo) | Diamond Directors and above |
| 12. Founder Bonus Pool (annual) | 1% of annual BV | Diamond Directors+ (6 of 12 months) |
All pool percentages are of company monthly BV (the Founder pool is annual) and are paid by a monthly point-sharing system, so their exact rupee value varies each month.
Your accumulated PV sets your APB percentage (BV is PV times 27):
| Level | Accumulated PV | Approx BV | Bonus |
|---|---|---|---|
| Consultant | 1 to 299 | 27 to 8,073 | 7% |
| Senior Consultant | 300 to 1,199 | 8,100 to 32,373 | 10% |
| Supervisor | 1,200 to 2,699 | 32,400 to 72,873 | 13% |
| Senior Supervisor | 2,700 to 3,999 | 72,900 to 1,07,973 | 15% |
| Director | 4,000 and above | 1,08,000 and above | 16% |
To draw the bonus you must make a minimum personal purchase (about 15 PPV up to Senior Supervisor, 30 PPV from Director onwards). Fast Start programs can grant a 10 percent level (240 GPV in a month) or Fast Start Director (3,200 GPV) early. The bonus is shared down the group by each member's level (the difference rolls up to you).
Reaching 4,000 accumulated PV makes you a Director (requalified at 1,100 PGPV per month). Higher director titles are qualified by the number of qualified Director legs (or generations) in your downline:
| Director title | Qualified Director legs |
|---|---|
| Director | Entry director level |
| Senior Director (SD) | 1 |
| Executive Director (ED) | 2 |
| Senior Executive Director (SED) | 3 |
| Platinum Director (PD) | 4 |
| Diamond Director (DD) | 6 |
| Black Diamond Director (BDD) | 8 |
| Red Diamond Director (RDD) | 11 |
| Global Red Diamond Director (GRDD) | 14 or more |
The team, builder, diamond, leadership and fund pools above are paid to these director titles, which is why genuine income at the higher levels requires building and maintaining a large, active organisation, not just personal sales.
Modicare's products are real and sold with a 100 percent satisfaction guarantee and full refund as per company policy. The range spans more than 365 products and 750-plus SKUs across 14 everyday categories: health and nutrition (the Well range), skincare and color cosmetics, personal care, oral and dental care, hair care, men's grooming, baby care, home care and cleaners, auto care, agriculture and more, with related Modi Enterprises brands such as Colorbar. Products are sold only through Modicare consultants, not in shops or on e-commerce, which is central to the direct-selling model.
This block replaces a customer-reviews section. MLMCompanyHub does not publish invented reviews or a single star score; the points below are drawn from Modicare's own plan booklet and public information.
Legitimacy. Modicare Limited is a real, registered Indian company, launched in 1996 as one of the country's first direct sellers, part of Modi Enterprises, and a founding member of the Indian Direct Selling Association. It sells genuine products across 14 categories with a 100 percent satisfaction guarantee. These features clearly separate it from anonymous deposit or token schemes.
Income reality. Like the broader MLM industry, most Modicare consultants earn modest amounts, and many do not profit once product and activity costs are counted; the larger pools concentrate among a small number of senior directors. The plan booklet itself states income figures are illustrative and that all incentives are paid only on the sale of Modicare products. Treat any large income example a recruiter shows you as a best case, not a norm.
India context. Modicare operates as a direct seller under the Consumer Protection (Direct Selling) Rules, 2021, which require genuine products, disclosures, buy-back and refund provisions and prohibit pyramid and money-circulation schemes. Direct selling is legal in India when income comes mainly from genuine product sales rather than enrolment, which is the distinction regulators apply to the whole sector.
MLMCompanyHub is not a regulator and makes no legal determination about Modicare. This page summarises the Samir Modi Azadi Plan 2.0 booklet and public information so readers can verify each point. Percentages, slabs and the PV to BV ratio are revised periodically, so always check the current official plan booklet, and read the official income disclosure before joining any direct-selling plan.
The Modicare Plan, officially the Samir Modi Azadi Plan 2.0 (effective February 2023), is the company's direct-selling compensation plan. It is accumulative, built on Point Value (PV) and Business Volume (BV) with a current PV to BV ratio of 1:27, and lists 12 areas of income: up to about 30 percent savings on consumption, up to about 20 percent retail profit, a 7 to 16 percent accumulative performance bonus, and the Director, Team, Builder, Diamond, Leadership Productivity, Car, Travel, Home and annual Founder pools. All incentives are paid only on the sale of Modicare products.
Modicare is a legitimate, registered Indian company (Modicare Limited, part of Modi Enterprises) launched in 1996 and a founding member of the Indian Direct Selling Association. It sells real products across 14 categories with a 100 percent satisfaction guarantee, so it is not an anonymous scheme. As with all MLM and direct selling, income is variable and depends on product sales and team-building, the plan states all incentives are paid only on product sales, and most consultants earn modest amounts. MLMCompanyHub makes no legal determination and presents the facts.
The Samir Modi Azadi Plan 2.0 lists 12 areas: savings on consumption (up to ~30%), retail profit (up to ~20%), the 7 to 16 percent accumulative performance bonus, the Director Bonus Pool (4%), Team Bonus Pool (15%, up to 9 generations), Builder Bonus Pool (7%), Diamond Bonus Pool (2%), Leadership Productivity Bonus (17%), Car Fund Pool (5%), Travel Fund Pool (2%), Home Bonus Pool (3%) and an annual Founder Bonus Pool (1%). The higher pools require director titles and team volume.
Every product carries a PV and a BV (PV times 27 in India), and the bonus is paid on BV. Accumulated PV sets the percentage: Consultant up to 300 PV earns 7%, Senior Consultant 300 to 1,200 earns 10%, Supervisor 1,200 to 2,700 earns 13%, Senior Supervisor 2,700 to 4,000 earns 15%, and Director at 4,000 PV and above earns 16%. The plan is accumulative with no demotions in title, and you must make a minimum personal purchase (about 15 PPV up to Senior Supervisor, 30 PPV from Director onwards) to draw the bonus each month.
In the current Samir Modi Azadi Plan 2.0 the India PV to BV ratio is 1:27, so each 1 Point Value equals 27 Business Volume, and bonuses are calculated on BV. Every Modicare product has a set PV and BV shown on the official price list. The ratio can be revised by the company, so check the latest official plan booklet.
Modicare lists more than 365 products and 750-plus SKUs across 14 categories, including health and nutrition (Well range), skincare and color cosmetics, personal and oral care, home care and cleaners, men's grooming, baby care, hair care, auto care and agriculture, plus related Modi Enterprises brands such as Colorbar. Products are sold only through Modicare consultants, not in shops or on e-commerce, and carry a 100 percent satisfaction guarantee with a full refund as per company policy.
Pramendraa Singh researches and analyses direct-selling and network-marketing companies for MLMCompanyHub. He writes business-plan and compensation-plan breakdowns, company profiles, and product and industry research, with a focus on well-researched, unbiased, easy-to-understand content that helps readers and entrepreneurs understand how MLM companies and their pay plans actually work.